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The #1 resource for digital consumer insight.

We combine the world's largest study on the digital consumer with cutting-edge analytics and data science approaches, so marketers & businesses can make smarter decisions.

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Go Beyond Stats To Actionable Audience Insight

Explore the digital behaviors of the audiences that matter to your business.

Define Your Target Audiences

Use Audience Builder to create custom segments by combining any of our 4,500 data points.

Explore Their Digital Behaviors

Explore the whole GlobalWebIndex data set through the lens of those specific target audiences.

Make Better Marketing Decisions

Uncover insights into what makes your particular target audience stand out against their peers.

Access the world's largest study on connected devices & behaviors

GlobalWebIndex is the world's largest study on the digital consumer.
Define granular target audiences and explore their digital lifestyles in detail.


The building blocks for audience creation. Combine deep demographic attributes with any of the questions in other categories to understand your target group in incredible detail.

Attitudes and Lifestyle

Understand the lives and lifestyles of digital consumers, from their self-perceptions and interests to their professional lives, wealth profiles and engagement with areas such as sport, travel and the web.

Device Ownership and Access

A detailed view on connectivity and device adoption. Understand usage of operating systems, virtual private networks and emerging devices such as smartwatches.

Online Activities and Behaviours

Get a cross-device view on what people are doing online, as well as the top global and local websites that they are visiting.

Media Consumption

Get the latest insights across on-demand content, second-screening, time spent on media and usage of connected devices such as games consoles.

Social Media

Understand how and why people are using social media, with deep-dives into actions specific to the top global services.


Quantify and trend usage across both named applications and application categories.


Measure past transactions, path to purchase and intent levels across a wide range of product types & categories.

Marketing Touchpoints

Quantify effective marketing touchpoints for your target audiences, and understand brand discovery journeys.

Proven to drive marketing effectiveness

GlobalWebIndex data provides the intelligence to effectively engage digital consumers.

Strategic Planning & ROI

Discover where, when and how to reach your business-critical audiences with powerful communications.

Audience Insight

Find out what makes your target audiences different to their peers, and uncover breakthrough insights.

Channel Planning

Prioritize budgets and channel allocation, according to their effectiveness for your particular audiences.

Engagement Tactics

Observe brand discovery and path to purchase habits for your segments, and quantify effectiveness of marketing tactics.

Audience Discovery

Use our proprietary tagging solutions to observe behaviors of your engaged audiences and segment in more than 4,500 ways.

Advertising Effectiveness

Quantify the effectiveness of your digital advertising using our 10MM+ panellists to measure changes in perception and behaviors.

34 countries and 476 local regions

GlobalWebIndex provides global consistency with granularity at the country and local level.

Our clients include global and local marketing companies alike, with detail down to the local region level in all countries covered.


USA  ●  Canada  ●  Argentina  ●  Brazil  ●  Mexico


United Kingdom  ●  Belgium  ●  France  ●  Germany  ●  Ireland  ●  Italy  ●  Netherlands  ●  Poland  ●  Portugal  ●  Russia  ●  Saudi Arabia  ●  South Africa  ●  Spain  ●  Sweden  ●  Turkey  ●  UAE


Australia  ●  China  ●  Hong Kong  ●  India  ●  Indonesia  ●  Japan  ●  Malaysia  ●  Philippines  ●  Singapore  ●  South Korea  ●  Taiwan  ●  Thailand  ●  Vietnam

Build target audiences using up to 4,500 attributes in any combination

Audience Builder

A simple drag and drop interface that helps you create complex audience definitions in seconds.

Choose audience attributes

Use Audience Builder to create your segments with any of the 4,500 data points in our taxonomy.

Drag & drop into place

Use our intuitive and fast interface to discover and apply the data points you want to use in your definitions.

Create bespoke segments

Use simple 'And', 'Or' and 'Not' operators to build professional marketing segments. View sample sizes in real time.

Explore their digital behaviors and motivations, for better marketing effectiveness

Chart Builder

A charting and data export tool that quickly gets you the insight you need.

Define Your Target Audiences

Use PRO Platform™ to build custom charts and graphs using your own combinations of audiences, countries and other filters.

Explore Their Digital Behaviors

Export your data in raw format, or as a complete data packs with pre-formatted charts, trends and segmentation.

Make Better Marketing Decisions

Get unlimited pre-packaged reports from our expert analysts, covering all digital trends and channels.

Trusted by the world's most sophisticated marketing organizations

  • "PRO Platform ROCKS!!!"

    Amy Inzanti, Cohn & Wolfe

  • "We all just got a little bit smarter."

    Kim O'Brien, AKQA

  • "The best analysis platform we've seen."

    Dael Wood, Carat

Powered by a vast study of connected consumers

10 Million Panellists

GlobalWebIndex manages a panel of more 10 million connected consumers, which we leverage for analytics and insights.

34 Countries

Our data set is completely consistent across 34 countries, enabling meaningful comparisons across global markets.

Up To Date

We publish our data one week after collection, making it the only source for independent data on emerging platforms.

Fully Customisable

Extend and enrich the data set to best suit your needs by working with our expert team of GlobalWebIndex analysts.

Trusted by the world's most sophisticated marketers

Join more than 1,200 companies using GlobalWebIndex

Immediate access to the data – trial free for 14 days


Demographic audiences

$149/per month

  • Full PRO Platform™ access
  •   Query 4,500 Data Points
  •   Unlimited Exports
  •   All GWI Reports & Infographics
  •   Age & Gender Audiences


Socio-economic audiences

$249/per month

  • Everything in Demographics
  •   Socio-Economic Audiences, including:
    •   Household Income
    •   Marital Status
    •   Children in the HH
    •   and 2 more . . .


Interest-based audiences

$489/per month

  • Everything in Demographics+
  •   Audiences from GWI Reports
  •   Interest-Based Audiences, including:
    •   Music
    •   Fashion
    •   Sport
    •   and 30+ more . . .


Custom target audiences

Call us

  • Everything in Audiences
  •   3 Named Users
  •   4,500 Audience Attributes
  •   GWIQ™ Analytics
  •   Analyst Access
  •   Custom & Private Data
  •   Bespoke Reports
  •   Company-Wide Trends Access
  •   Named Account Manager
  •   Unlimited Support

Having a hard time deciding?

Contact a customer success executive or compare our pricing plans

Recent Blog Posts

Recent posts from the Analyst View blog. View more

Malaysians most likely to follow brands on social media

The key role of social media sites in the online brand-consumer relationship is confirmed by our first Chart of the day this week. Globally, it’s a third of digital consumers who say they follow...Read More

Hong Kong, Spain and Portugal top for tablet ownership

Continuing our preview of insights from our latest range of Market Reports (available to clients here), our final Chart of the Day looks at the countries where digital consumers are the most...Read More

1 in 3 Olympics Fans find new products via online ads

To mark the launch of GlobalWebIndex’s Olympics Fans report (available to clients here) our midweek Chart of the Day looks at how this audience discovers new brands and products. Despite the rising...Read More

How Brands Can Score Big on the Second Screen at Euro 2016

With the Euros kicking off last week, many brands and sponsors are showcasing themselves on the European mega stage and betting big on the tournament. Little wonder considering its reach globally; 4...Read More

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