Kocher Beck is a German Company with their US headquarters in Lenexa, KS. Kocher Beck has a workforce of approx. 520 employees, and earns an annual revenue of around 60 million Euros. It produces flexible dies, magnetic cylinders, letterpress and flexographic printing cylinders, envelope production tools, cutting cylinders, cutting units, stamping cylinders, pressure measurement systems, gearwheels, cross cutters, splicers and customized solutions.
When K&B came to us, the issue they told us they were having was that their print material was great, the brand and messaging was on point, but the website however, was dated and was having monumental technical problems. The website was built in WordPress and was not being maintained. Several plugins were out of date and the core files could not be updated without breaking some of the custom code their previous developer had written.
Our plan was simple. We would reorganize the existing content to put more emphasis on the products and less on the company. The point was to let the quality products speak for themselves and stop being a cheerleader for the company. We would do all of this while mimicking the extensive branding that already existed in the print campaigns. We worked with K&B’s representatives on a weekly basis to create a flow to the site. We organized the content based on the three main product lines so that potential customers could get where they wanted very quickly. We still have all of the information about the company and its storied past and quality people if someone were to want to research those aspects. One other thing of note is that this was a multi-lingual site we built out 5 sites one for each language.
We also did a lot of work behind the scenes. K&B previous developer had built a order form for them using a custom WordPress plugin. They asked if we could create a way for a customers to reorder previous products. This was especially difficult as each product is custom built and the order form is quite long. We were able to rewrite our own custom plugin that would remember the previous orders and build it in such a way that WordPress Core Updates would not break it.
K&B has been so pleased with the work we have done they have become one of our on going clients. We help them by making sure that all security updates are done, adding new product lines, etc. We have also worked with them to create a searchable employee database that could possibly turn into the Kocher-Beck App.
See the Before & After slide show of the transformation that has taken place with this site below. You can also Click Here to see the full site.